Imagine for a minute:
You are free from your boring 9 to 5 job.
You don’t need to drive a long way to reach your office.
You don’t need to hear criticism from your stupid boss.
There is no limit on how much you can earn.
You can work whenever you want, wherever you want.
You can go to bed late on Sunday night and start working at 2 PM on Monday afternoon.
You have all the time you want to spend with your kids and family.
You can be present at every important family occasion.
All while making a lot of money.
Well, I am here to tell you that not only it is possible, but thousands of people around the world are already living this lifestyle.
I happen to be one of them.
I am Anoop, and I am writing this post from a nearby cafe in my city Udaipur.
It’s 12 PM, and while everybody is stuck in the corporate job they hate, I am here smelling the aroma of my favorite coffee and working at the same time.
The Road To Freedom
If you are dedicated and coachable you can start your own sustainable online business, one that has the potential to make six figures.
In this post, we will talk about a particular way to blog and make an easy $3k/month, while working just 4 hours a day.
But this is nothing new; online entrepreneurs from all over the world have been using the exact same model for more than a decade now.
I call the model Authority Blogging.
Four Steps To Becoming An Authority Blogger:
Step 1: Choose the right blog topic
Step 2: Post valuable content once or twice a week on your blog
Step 3: Position yourself as an authority
Step 4: Use that authority to sell digital products/services
(Note: Throughout this post, I will be using a weight loss blog as an example to make my point.)
Why Blog When There Are Quicker Methods To Make Money?
So when there are so many online business models out there that promise to make quick money, then why choose authority blogging?
Here is the thing, it is easy to make money online, but making a sustainable business online is a different thing altogether.
You can list your used cell phone on eBay and earn some money online tomorrow, but can you make a business out of it?
I suggest authority blogging over other online business models because of four reasons:
- Beginner friendly: Business models like e-commerce need you to understand complex advertising platforms like Google AdWords or Facebook ads to get visitors to your website.But to create a successful blog, you just need to post high-quality content every week and build relationships.
Anybody can set up a blog in just 2 hours. In a way, blogging is a kind of online business that even a technically challenged person can be successful at.
- Most fulfilling business: I believe the only way to have a fulfilled work life is to love what you do, and the first step to blogging is choosing a blog topic you love or are passionate about. So fulfillment is woven into every thread of blogging.
- Sustainability: A blog keeps getting more and more content as months or years pass by, hence with time it becomes more valuable for both readers and search engines. This results in increased traffic and income. In a way, it is an asset that appreciates in value over time.
- Full-time income working part-time: It’s the best biz to start while working a regular 9 to 5, as it just takes Two to Four hours of work a day to grow a blog.
Sky Is The Limit
Blogging has made many millionaires, so it is not just limited to $3000/month.
There are bloggers all around the world making $100K or more per year, and it’s not even rare these days.
Here is the thing:
Think big, but start small.
Although the income potential is huge, in this post we will focus on 3k/month as it is a good income goal to shoot for in the beginning.
It all starts with choosing the right blog topic.
So, how can a simple medium such as a blog make such a huge income?
Well, the secret lies in strategically combining your blog with an Automated Sales Funnel (ASF).
What Is An Automated Sales Funnel (ASF)?
An automated sales funnel is like an invisible selling machine designed to make blog visitors subscribe to your email newsletter, and then sell digital products/services using an email follow up sequence.
An email follow up sequence is basically a set of pre-written emails that are delivered automatically to the subscriber’s inbox at regular intervals.
The chief aim of the email follow up sequence is to build a relationship with the email list subscribers and sell them a product/service.
For example, if you choose to create a 5-day email sequence designed to be sent on day 1, day 3, day 5, day 7 and day 9, then once your blog reader signs up to your email newsletter the email sequence will automatically get triggered.
So in a way, it is like a well-oiled machine that will keep selling and making money automatically, after the initial set up.
The ASF is designed to work in three stages.
Each stage of the funnel has a different intent, with the focus on getting your readers further down the funnel and closer to your ultimate goal, which is to sell your paid product/service.
3 Stages Of The Ultimate Lifestyle Business
Stage 1 Blog:
This is where you want all of your visitors to land. It is an information hub about your particular topic.
It is where you keep pushing great content about your subject/topic without holding anything back.
Think of your blog as a platform, which elevates you when compared to the crowd.
The purpose of a blog is to build trust with your readers by giving them results in advance, so later you can sell them a product/service without much effort.
What do I mean by results in advance?
You should be posting your best content on your blog without asking for money in return, so your audience can start solving their problems even before they have spent a single cent on your products.
It builds trust and makes your audience see you as an expert.
Readers will think, “If this guy’s free stuff is that good, how good will his paid product be?”
A weight loss blogger posts a valuable article about the “best weight loss workout”.
A reader tries the workout and loses 2 pounds in 7 days.
Do you think he will be impressed?
After the reader has gotten the result from the free content he will have so much trust for the blogger that he will buy any product the blogger recommends.
By posting valuable content once or twice a week on your blog, you can establish yourself as an expert.
With time, your blog will start attracting visitors from search engines like Google, Bing, and Yahoo.
Another benefit of posting valuable content is that people love to share helpful content on social media; it’s like a social currency, which results in even more traffic to your blog.
So how difficult do you think it is to post a piece of valuable content once a week?
I think absolutely anybody who is motivated to escape his job can do it.
Further, when you have chosen a blog topic you are passionate about, writing comes easily and naturally.
So you have no more excuses for being stuck in a 9 to 5 job you hate.
Stage 2 Email List:
An email list is hands down the most valuable business asset you can ever build.
During the start of my internet marketing career, I made the mistake of not building an email list, which almost killed my internet marketing career; but that’s a story for another day.
Once visitors reach your blog, your next aim is to get them to subscribe to your email newsletter.
Thankfully you don’t have to physically ask every visitor to subscribe; you will have a simple optin form on your blog to take care of it.
You must have seen a simple form on websites asking for info such as email, name etc.
It’s called an optin form.
Well, the optin form is strategically put on a website to build an email list/database of interested prospects.
By getting readers to sign up to your email list you are taking them from just a casual reader to an email subscriber.
Once the reader signs up to the optin form he will be stored in your database/email list.
So anytime you have something to say or want to promote a product to your audience you can just send an email to your email list.
Not every blog reader will sign up to your email list, which is a good thing.
We are only looking for a highly targeted segment of your blog readers as email subscribers.
The blog talks about the topic in broader terms, while the email list is more about solving one specific problem (notice the funnel effect here; we are going from broad to narrow).
The focus of an email newsletter is to give targeted free info and recommend relevant products.
Why Do People subscribe To Email Lists?
The way to get your blog readers to subscribe to an email list/newsletter is by giving them some sort of relevant free gift, which we call a lead magnet or an email bribe.
A few common examples of a lead magnet are a free report, a checklist, an email course, a free 15 min consultation, etc.
Here is how giving away a free gift helps in building a targeted email list.
Let’s look again at the example of a weight loss blogger:
A weight loss blogger gives a report of “10 tips to lose weight without going to the gym” as a free gift to readers who subscribe to his email list.
So now when anybody subscribes to his email list for that free report, he knows two things for sure:
The subscriber is very interested in losing weight and he/she prefers to do it without working out.
So then the email follow up series can give some free info about anything that doesn’t involve working out to lose weight.
Giving away targeted free content builds an even stronger relationship with the email list.
Stage 3: Offer Promotion
This is where things start to get fun. It’s time to get paid.
Now the email follow up sequence will share free helpful content about solving a specific problem, and then present the product as the ultimate solution.
If a subscriber has spent time and energy to reach this point in the funnel, it means he is very serious about solving the problem and also trusts you.
Since the subscriber trusts you and you have already demonstrated your authority on the topic by giving so much free helpful info, he will buy your offer without resistance.
Note: if you don’t have a product yet, you can sell your time as a consultant.
But here is the best part: once you have got a customer and you have provided him with the best solution, it opens up the floodgates to sell even more products in the future.
More product sales = More money.
Essentially you have solved just one aspect of the problem, but there are other aspects still left.
For example, after helping someone lose weight, a weight loss blogger can next help the reader build a muscular body.
Remember the most difficult thing to do is get someone to buy from you the first time. The first purchase is often the most difficult one. After that, everything comes easier.
Research says it is 7 times easier to sell a subsequent product to an existing customer than it is to acquire a new customer.
My First Info Product:
Six years back, just for the sake of learning the ropes of online marketing, I created a blog on the subject, “How to Find Things to Talk About”. I know it’s a weird topic, but I did it anyway.
(Back then I was not building an email list and was not aware of the Automated Sales Funnel concept.)
The blog talked about how to find common topics to keep the conversation going.
I wasn’t expecting anybody to read my blog, but to my surprise, the blog started to get some nice traffic.
It was getting around 3000 visitors per month, as it was ranking on the first page of Google for the keyword “How to Find Things to Talk About”.
I noticed visitors were asking for more info in the comments section of my blog.
So I wrote a simple 21 page eBook, which basically taught how to find common interest topics to keep the conversation going.
I put that up for $27 directly on that blog.
For the first two days I didn’t make any sales, then the third day I got $27 credited to my account; I couldn’t believe I made a sale just like that.
Since then, every month I was getting 10 – 15 sales for that product without lifting a finger, which wasn’t huge, but it was enough to turn me into a believer.
Not only were people buying that small eBook I wrote, but some of them were emailing me to know if they could get on a call with me (for a fee, of course).
I was no expert on communication, but my blog readers perceived me as one.
Perception = Reality.
Since then I have created some more info products on topics like how to start your own web agency or set up a traffic selling service, coached a few students on setting up their email marketing biz, launched a traffic tracking tool called whizurl, and many other things.
You Have A Unique Message
Many of us think that we don’t have anything worthwhile to teach.
We all have something that we can share with other people; we just need to find it and give ourselves permission to teach it.
You Don’t Have To See The Whole Staircase; Just Take The Next Step
Remember, all of this might look overwhelming in the beginning, but once your blog and the Automated Sales Funnel is set up, it will keep working more or less automatically.
That’s the ultimate vision.
To create a lifestyle business that keeps making money automatically, while enjoying your life.
How This Can Make You An Easy 3k/Month?
If you can create a 25 – 50 page eBook on solving a problem, then you can make an easy $3k or more per month using the authority blogging model.
Let me do some math for you:
If your blog starts generating just 300 visitors per day…
The Automated Sales Funnel can easily get 20 people out of those 300 visitors to subscribe to your email newsletter every day.
Out of 30 subscribers, just 3 buy your $27 eBook.
Which means 90 sales a month = $2430/month, from just eBook sales alone.
Out of 90 customers, 9 people wish to talk to the expert (you) on a one on one coaching call offered for $97.
(The call basically teaches the same stuff you talked about in your $27 eBook, but in my experience, there are plenty of people who love talking to the expert himself, even though he has given all the info in his program/report. I am one of them.)
So 9 coaching calls worth $97 a pop = $873/month, from one to one calls.
$2430 + $873 = Easy $3303/month.
But that’s not all.
You can double your monthly profits by consistently blogging your way towards more visitors per day.
So for example, if in a year your blog grows from 300 visitors to 600 visitors per day, your profits will almost double.
It is simple math.
So there is no limit as to how much could be made here.
By now you should be pretty excited about starting your own authority blog and building a business that will help you escape the 9 to 5 trap.
But hold on, my tiger…
Before anything else, you need to know what topic you wish to blog on.
Without the right blog topic, the chances of becoming a successful blogger are slim.
So stay tuned to the next post, which will be about choosing the right blog topic, one that has the potential to build a lifestyle business.
Dream of a life where you control your time and you set your own priorities; dream of the work days that leave you filled with joy.
For that dream will come true if you only choose to trust and take your first step.