How to Choose The Right Blog Topic In 20 Minutes Flat

Are you ready to start your own blog that can help you replace your job?

If you said yes, at this point you probably fall into one of these two categories:

  1. You are excited about starting a blog, but have no clue about your blog topic.
  1. You have a topic in mind, but you are not sure if it will turn into a money maker.

This post will help you discover the right blog topic with the potential to build a six figure income.

Topic selection is a crucial decision, which if done incorrectly, can finish your blogging career before it starts.

So pay close attention to every word in this post.

Back in the good old days, there was less competition.

Anybody could start a blog and start generating traffic to it.

Alas! The days of build and people will come are long gone.

It’s not that easy any more, fellas.

The good news is that the blogging industry has matured and there is a lot more money to be made.

The online paradigm has changed completely in the last 10 years; these days, anybody can make money selling information and knowledge online.

You just need to find one skill that can be of value to others, and people will line up to buy from you.

“Become the best in the world at something that people value. Easier said than done, worth more than you might think.”

-Seth Godin

If you have a laptop and an internet connection, you have everything you need to build a modern day business.

How Important Is It To Find The Right Blog Topic?

The right blog topic is the foundation on which a successful blogging empire rests.

Without a clear blog topic, nothing else matters; you can do everything right, but it won’t make money.

If I had to sum up blogging in just one sentence, it would be:

A Blog Exists To Help People Solve Their Problems.

By using your blog as a platform to solve people’s problems, you will position yourself as an expert and you can use that positioning to make money.

There is no point in blogging on a topic that nobody cares about.

Choosing the right blog topic is half the battle won.

A great analogy to demonstrate the importance of the right topic:

If you have ever seen American Idol, you must have noticed how the song selecting can drastically affect the contestant’s chances of winning or losing the show.

No matter how good the contestant is, if she doesn’t understand what kind of songs she is good at, she might lose to an inferior singer who knows her strengths and makes the right song selection.

What makes the right blog topic?

A blog topic needs to have three traits to be a success.

  1. It must be something you love.
  2. It must be something you consider yourself reasonably skilled at, or at least you wish to master.
  3. You feel there is already a need for that sort of info in the market. Example, “how to lose weight.”

If even one of the above mentioned three traits is missing from the blog topic, the blog won’t succeed, or if it does, the success will be short-lived.

How To Choose The Right Blog Topic?

Most people tend to get nervous while choosing a blog topic.

I struggled for several months before I decided to settle on the blog you are currently reading.

If you choose the wrong topic, your chances of becoming a successful blogger are really slim.

So you need to be very careful while choosing your blog topic, but getting stuck there for months is a trap.

Fortunately I have done all the research and made the topic selection for you as easy as possible.

I have invented a simple step by step exercise to choose a profitable blog topic in just 20 minutes flat.

Three Symbols of Excellence

Three symbols of excellence

It is a very powerful exercise that will help you choose the right blog topic, one that will be profitable and fun to blog about .

So without further ado, let’s get started with the exercise.

Take a piece of paper and divide it into three columns.

Create three heads: Love, Skill, Need.

Each head will have a symbol representing it.

Here are the symbols representing each head:

Love: Heart

Skills: Checkmark

Need: Question Mark (?)

Your next step is to sit in a quiet room where you won’t be disturbed for at least 20 minutes.

Start brainstorming by asking yourself questions like:

What do I love?

What is something I can keep talking about for hours?

What am I good at?

What do I see people struggling with?

What is something I can help people out with?

Is there anything I want to master?

Asking these kinds of questions will help you discover valuable info.

(The above mentioned questions are there to get you started, but don’t limit yourself to only these questions. I suggest asking yourself as many questions as you need to do the exercise.)

Now fill the info in the respective columns and put the matching symbol next to every potential topic.

Write everything you love in the first column.

Everything you think you are skilled at or wish to master in the second column.

Everything you think you can help people with in the third column.

Now look for an overlap. By overlap I mean an item/topic that appears in all three columns.

For example, I love bodybuilding, so I will put the topic bodybuilding in the Love column, and will put a heart symbol next to it.

I also know that there is a great demand for fitness coaching, so I will put the topic bodybuilding in the Need column too, but since I don’t consider myself skilled at it, I can’t put it in the second column, Skill.

This makes the blog topic a little less than right.

One Simple Rule To Remember:

Whatever comes to mind goes on the paper, no judgment whatsoever.

Remember, nobody has to see this list except you, so don’t be self critical.

My “Three Symbols of Excellence” exercise paper for inspiration:


The exercise helped me discover that I love internet marketing, I am skilled at it, and there is a need for such info.

And as you can see internet marketing/setting up an online business became the core topic of this blog.

At the end of the exercise you too will have a paper filled with ideas that you can build a successful blog about.

A blog that will help you build a sustainable online business and escape the 9 to 5 rat race.

The whole point of this exercise is to help you discover a topic that has all the three symbols next to it, i.e. Heart, Checkmark, and a Question Mark.

Ideally you should have at least one topic that has all the three symbols next to it. That one will become your blog topic.

If you have several right blog topics, it’s even better because you can choose the best of the best.

It Gets Easier

Once you finalize the right blog topic you will feel a rush of energy and excitement to start blogging on your topic.

When I finalized that I was going to help people who are stuck in their job like I was once, I felt an energy flowing through my whole body.

Thinking about helping people who are frustrated in their job literally drives me, to an extent where it keeps me up at night.

Does The World Need Another Blog?

We humans tend to be overly critical about ourselves; we regularly talk ourselves out.

Thoughts like, “it’s nothing new,” or “it has been already said so many times,” are very normal.

Fact: If there is already someone successfully blogging on your topic, it is a good sign, as it means there is money to be made in the niche.

Don’t feel that everything about your topic has already been covered by somebody else; it’s a trap.

Remember: Only you can deliver your message in your unique voice and style.

Your voice deserves to be heard.

Think about it; there are so many gurus teaching similar stuff to what I am teaching, but the fact that you are here reading my blog means you resonate with my unique style and voice.

Ultimately it’s not about what you write or how you write, at the end it all boils down to Who You Help.

If you can help make people’s lives better, you are on to something.

Take Action

Blogging success

Ponder on what is written in this post, and if you didn’t do the exercise mentioned, go back and do it.

If your dream is to become financially free you need to make the decision; nobody can do it for you.

“At the center of your being you have the answer; you know who you are and you know what you want.”  

-Lao Tsu

If you read my story you already know that I failed countless times, and that is why I succeeded.

I am not afraid of looking like a fool; we all have managed to look like a fool many times.

I have tried my best to give you the info you need to choose a blog topic that is right for you.

If you are feeling confused and need my personal attention, I invite you to check out my one on one coaching session.

I will personally take you step by step and help you discover your right blog topic, a blog topic that has the potential to make you a six figure income.

Remember, the information here won’t apply itself; you have to take action to change your life.

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