So you are a certified coach.
You are confident that you have what it takes to change people’s lives, become a prosperous coach and kiss your toxic job good bye.
You are excited about helping your future clients and have already started spending the money in your head.
You are telling everybody in your network how wonderful your coaching service is.
You have posted about it on facebook, linkedin and everwhere you can.
But till now nothing has changed, you are thinking may be people need more time to understand how you can help them.
Months have passed.
Every day you wake up open your email inbox in the hope that someone might have inquired about your coaching service.
You are sick and tired of staring at your computer every day. As you log out of your email, you can feel some of your hope fading away every day.
Now quitting your day job looks like a far fetched dream. It feels like you are never going to get ahead.
You work hard and have a good job, but late at night, you stay up and worry.
You’re afraid you will never be able to become a successful coach, and your dream is going to die a sad death.
You’re afraid all those things your friends and family said about your dream being unrealistic can be true, after all.
You still think the answer to attract high paying coaching clients is to keep your head down and work like a slave.
You think, if you work hard enough things will eventually shift, and clients will start lining up.
But the truth is that working hard isn’t the only thing that matters when it comes to building a successful coaching business.
At least not until you stop doing these 3 thing.
So what are the 3 things you DON’T DO if you want to attract high paying clients.
Those 3 things are:
1. Don’t Specialize In A Niche
2. Don’t Solve Your Clients Problems
3. Don’t Sell Your Coaching Program
“Okay Anoop now you have taken it too far, Are you out of your mind!!”
“Those are the 3 things that make a successful coaching business, and you don’t want me to do them?”
Yes, I don’t want you to do them, and I will tell you why.
1. Don’t Specialize In A Niche:
Let me get this straight, no matter what gurus tell you, specializing in a niche won’t help you attract clients.
Nobody cares which target market you serve. So it’s a waste of time.
People are selfish and so are you.
Everybody wants to know what you can do for them.
So specializing as a fitness coach for executive women just means that you have chosen a group of people you want to serve, nothing else.
But if you can specialize in helping busy executive women lose 20 pounds in 90 days without living in the gym, it will be a whole different story.
After helping a few busy executive women lose 20 + pounds goal you will become a go to coach for them.
Take away: Specialize in results not in niche
2. Don’t Solve Your Client’s Problems:
Many coaches give away truck load of content about how to solve X, in the hope that finally the market will take notice and will buy their paid program.
Now I am not against giving value in your content, what I am saying is, if all your content marketing strategy is based on giving away free tips, I think you are in trouble.
Do you know?
Almost 90% of your market is in awareness phase.
Which basically means that they are not yet fully aware of the real nature of their problem.
At this point they are not motivated enough to take action on your free info such as “How to lose 20 pounds in 30 days”
Just giving them free content on how to solve X won’t motivate them to take action or become your client.
The reason here is that they have not yet decided to finally fix their problem.
In their mind the effort it will take them to lose those 20 pounds is more painful than carrying those 20 extra pounds every day.
Your job is to make them realize how worse of a situation they are in.
Instead of just writing content on how to lose weight. Write content that makes them aware of the full spectrum of their problem and how it is affecting them on many levels.
Make them realize what will happen if they don’t solve the problem.
Talk about all the different angles those extra 20 pounds is affecting their relationships, affecting their life expectancy, describe the look of disgust they see on their spouse’s face etc.
All of this will motivate your target market to take action and finally decide to do fix the problem, instead of just reading blog posts after blog posts.
3. Don’t Sell Your Coaching:
Admit it…nobody is excited about your coaching service, and rightly so.
You want to sell your coaching but clients want to solve their problems.
So in a way your coaching program is what stands between their desired result, in a way it is an obstacle, a necessary evil.
Instead of selling how good your coaching is, sell the results you can provide.
Sell the sizzle not the steak.
Talk about the specific result that you can help them achieve. How their life will transform if they solve the problem.
How you helped your past clients solve their specific problem and how it transformed their life.
People buy results not your coaching, so don’t even try selling it.
Now you know how not doing those 3 things will increase your chances of attracting high paying clients many folds.
So just imagine logging in to your email again,
but this time when you login you see notifications from potential clients who are salivating to get on a call with you, you are booked for weeks ahead.
Now you have a new problem, you are thinking how you will handle all these clients alone, so you are planning to hire an intern to help you with some of the mundane tasks.
Instead of staring at your computer screen every day, now you are actually looking forward to get on a call with your new high ticket client.
Your clients are so grateful to have you as their coach.
All because you’ve decided to finally take care of the 3 DONTS explained in this post.
And more importantly, you decided to take action.
Now not only you are attracting high paying clients consistently, but you’ve finally started putting money aside for retirement, planning for your kid’s college education or saving up for a deposit on your dream home.
The friends and family members who used to secretly make fun of you are now asking you for advice.
Get into massive action mode and flush out the stories that are stopping you from reaching your goal.
You now know what you have been doing wrong — Now all you need to do is correct your mistakes.
Your new life of freedom and possibility awaits.