How To Create Your Ideal Client Avatar To Attract New Clients

When you are selling a product/service online, you need to connect with your market on a deep emotional level.

How do you connect with your ideal client if you don’t even know who your perfect client is.

Without your ideal client avatar, your whole marketing would be dry and generic; it will be missing that punch.

What this means is you’ll attract fewer clients, won’t get paid what you deserve, your message will be confusing and your business will be unpredictable.

“The Aim of marketing is to know and understand the client so well that the product or service fits him and sells itself.
– Peter Druker

Before approaching a single prospect, you need to know who your perfect client is.

The perfect client – or the client avatar, as some people call it – is an idealized representation of your dream client.

In a perfect scenario, your perfect client approaches you, easily buys your coaching at a fair price, and the whole process is harmonious and enjoyable.

Our goal here is to find out traits of that perfect client.

So you can get your message in front of people with those traits.

The whole idea here is to only work with people who want you/your service on the first place.

Trust me, there are lots of people who need you right now; you just need to know where to look.

The good thing is once you know “Who” you will figure out “Where”.

First, though, you need to know who your perfect client is, and for that, you need to do the exercise in this post.

After doing the exercise, you will understand your clients at a whole new level.

You will connect with them on a deeper emotional level.

Said another way, your marketing message will hit your target market on a deep gut level.

Once you have created your perfect client avatar, it will represent your whole audience.

Every piece of your marketing will be made while keeping your perfect client in mind – your pitch, your email series, your blog post – everything will be speaking directly to him.

When you do this, you will magnetize yourself to your perfect clients while repelling the clients who are not perfect fit for what you are offering.

Now, I hear some of you saying, but I don’t want to repel anybody!

Trust me, not getting paid is not the worst part of being a service based entrepreneur, it is working with the bad client.

Bad clients will suck your blood and leave your soul dry.

It is especially important to have an avatar when you are trying to sell to someone on the Internet because the Internet is a massive impersonal space.

You can’t empathize with a person while reading her email or while reading a forum post if you don’t understand her on a deep emotional level.

By creating an avatar, you will give her a face; you will be able to understand her and read between the lines.

When she says No to buy your program, you will know what might be going on in her mind.

You need to know what her objections, doubts, fears and aspirations are, and design your marketing in a way that calms her negative emotions and evokes positive emotions.

When a client feels that your product/program is made just for her, she is sold.

Creating your perfect client avatar will give you a competitive advantage and will increase your selling ability up to ten times.

I first learned this exercise from the guru of gurus, Eben Pagan.

I later read many more variations of this exercise, and I know that almost every successful entrepreneur is at least subconsciously aware of her perfect client.

So are you ready to craft your client avatar?

Great.

Here are all the fields you need to complete to create a perfect client avatar:

Age:

Status:

Gender:

Country:

Personality:

Values:

Attitudes:

Income:

Interests and lifestyle:

Occupation:

Social class:

His picture

  • What tangible result is she looking for?
  • What do you need to say to make her buy?
  • What is she afraid of?
  • What keeps her up at night?
  • What she secretly day dreams of?
  • What are her hopes and aspiration?

Finally, find someone who you feel represents your perfect client, attach his/her picture to your Perfect client avatar sheet and give her a name.

 

Now you need to go into research mode.

Of course some of the fields you fill in will be your guess work; but don’t let that stop you.

Just get it out on the paper.

You can improve it later on.

Go to forums, join facebook groups, focus on conversations happening around you; interview people, observe them, and you should have sufficient info to craft your first draft.

If you already know someone who has these traits, just attach her picture to your perfect client avatar sheet.

When I started blogging I would imagine my friend Nick, and would write only for him.

He had all the traits of my perfect client.

Now suppose your client avatar/perfect client’s name is Bob – every one of your marketing pieces will be written for Bob.

Every time you look for prospects on facebook or linkedin you will look for people who match the traits of Bob, and then talk to them as if you were talking to Bob.

After creating an avatar, you can laser target your message around solving Bob’s biggest problem in the context of what you do.

Remember, your job is not to try to turn non-buyers into buyers – instead find people who need what you have, and sell to them.

I hope this post will help you take your next step towards building a successful online business.

The Ultimate Online Business Model to Make $3000/Month Working Just 4 Hours a Day

Imagine for a minute:

You are free from your boring 9 to 5 job.

You don’t need to drive a long way to reach your office.

You don’t need to hear criticism from your stupid boss.

There is no limit on how much you can earn.

You can work whenever you want, wherever you want.

You can go to bed late on Sunday night and start working at 2 PM on Monday afternoon.

You have all the time you want to spend with your kids and family.

You can be present at every important family occasion.

All while making a lot of money.

Sounds impossible?

Well, I am here to tell you that not only it is possible, but thousands of people around the world are already living this lifestyle.

I happen to be one of them.

I am Anoop, and I am writing this post from a nearby cafe in my city Udaipur.

It’s 12 PM, and while everybody is stuck in the corporate job they hate, I am here smelling the aroma of my favorite coffee and working at the same time.


The Road To Freedom

If you are dedicated and coachable you can start your own sustainable online business, one that has the potential to make six figures.

In this post, we will talk about a particular way to blog and make an easy $3k/month, while working just 4 hours a day.

But this is nothing new; online entrepreneurs from all over the world have been using the exact same model for more than a decade now.

I call the model Authority Blogging.

 

Four Steps To Becoming An Authority Blogger:

Step 1: Choose the right blog topic

Step 2: Post valuable content once or twice a week on your blog

Step 3: Position yourself as an authority

Step 4: Use that authority to sell digital products/services

(Note: Throughout this post, I will be using a weight loss blog as an example to make my point.)

 

Why Blog When There Are Quicker Methods To Make Money?

So when there are so many online business models out there that promise to make quick money, then why choose authority blogging?

Here is the thing, it is easy to make money online, but making a sustainable business online is a different thing altogether.

You can list your used cell phone on eBay and earn some money online tomorrow, but can you make a business out of it?

I suggest authority blogging over other online business models because of four reasons: 

  1. Beginner friendly: Business models like e-commerce need you to understand complex advertising platforms like Google AdWords or Facebook ads to get visitors to your website.But to create a successful blog, you just need to post high-quality content every week and build relationships.
    Anybody can set up a blog in just 2 hours. In a way, blogging is a kind of online business that even a technically challenged person can be successful at.
  1. Most fulfilling business: I believe the only way to have a fulfilled work life is to love what you do, and the first step to blogging is choosing a blog topic you love or are passionate about. So fulfillment is woven into every thread of blogging.
  1. Sustainability: A blog keeps getting more and more content as months or years pass by, hence with time it becomes more valuable for both readers and search engines. This results in increased traffic and income. In a way, it is an asset that appreciates in value over time.
  1. Full-time income working part-time: It’s the best biz to start while working a regular 9 to 5, as it just takes Two to Four hours of work a day to grow a blog.

 

Sky Is The Limit

Blogging has made many millionaires, so it is not just limited to $3000/month.

There are bloggers all around the world making $100K or more per year, and it’s not even rare these days.

Here is the thing:

Think big, but start small.

Although the income potential is huge, in this post we will focus on 3k/month as it is a good income goal to shoot for in the beginning.

It all starts with choosing the right blog topic.

So, how can a simple medium such as a blog make such a huge income?

Well, the secret lies in strategically combining your blog with an Automated Sales Funnel (ASF).

 

What Is An Automated Sales Funnel (ASF)?

An automated sales funnel is like an invisible selling machine designed to make blog visitors subscribe to your email newsletter, and then sell digital products/services using an email follow up sequence.

An email follow up sequence is basically a set of pre-written emails that are delivered automatically to the subscriber’s inbox at regular intervals.

The chief aim of the email follow up sequence is to build a relationship with the email list subscribers and sell them a product/service.

For example, if you choose to create a 5-day email sequence designed to be sent on day 1, day 3, day 5, day 7 and day 9, then once your blog reader signs up to your email newsletter the email sequence will automatically get triggered.

So in a way, it is like a well-oiled machine that will keep selling and making money automatically, after the initial set up.

The ASF is designed to work in three stages.

 

Blog_funnel

 

Each stage of the funnel has a different intent, with the focus on getting your readers further down the funnel and closer to your ultimate goal, which is to sell your paid product/service.

 

3 Stages Of The Ultimate Lifestyle Business

 

Stage 1 Blog:

This is where you want all of your visitors to land. It is an information hub about your particular topic.

It is where you keep pushing great content about your subject/topic without holding anything back.

Think of your blog as a platform, which elevates you when compared to the crowd.

The purpose of a blog is to build trust with your readers by giving them results in advance, so later you can sell them a product/service without much effort.

 

What do I mean by results in advance?

You should be posting your best content on your blog without asking for money in return, so your audience can start solving their problems even before they have spent a single cent on your products.

It builds trust and makes your audience see you as an expert.

Readers will think, “If this guy’s free stuff is that good, how good will his paid product be?”

Example

A weight loss blogger posts a valuable article about the “best weight loss workout”.

A reader tries the workout and loses 2 pounds in 7 days.

Do you think he will be impressed?

You bet!

After the reader has gotten the result from the free content he will have so much trust for the blogger that he will buy any product the blogger recommends.

By posting valuable content once or twice a week on your blog, you can establish yourself as an expert.

With time, your blog will start attracting visitors from search engines like Google, Bing, and Yahoo.

Another benefit of posting valuable content is that people love to share helpful content on social media; it’s like a social currency, which results in even more traffic to your blog.

So how difficult do you think it is to post a piece of valuable content once a week?

I think absolutely anybody who is motivated to escape his job can do it.

Further, when you have chosen a blog topic you are passionate about, writing comes easily and naturally.

So you have no more excuses for being stuck in a 9 to 5 job you hate.

 

Stage 2 Email List:

An email list is hands down the most valuable business asset you can ever build.

During the start of my internet marketing career, I made the mistake of not building an email list, which almost killed my internet marketing career; but that’s a story for another day.

Once visitors reach your blog, your next aim is to get them to subscribe to your email newsletter.

Thankfully you don’t have to physically ask every visitor to subscribe; you will have a simple optin form on your blog to take care of it.

You must have seen a simple form on websites asking for info such as email, name etc.

It’s called an optin form.

Well, the optin form is strategically put on a website to build an email list/database of interested prospects.

By getting readers to sign up to your email list you are taking them from just a casual reader to an email subscriber.

Once the reader signs up to the optin form he will be stored in your database/email list. 

So anytime you have something to say or want to promote a product to your audience you can just send an email to your email list.

Not every blog reader will sign up to your email list, which is a good thing.

We are only looking for a highly targeted segment of your blog readers as email subscribers.

The blog talks about the topic in broader terms, while the email list is more about solving one specific problem (notice the funnel effect here; we are going from broad to narrow).

The focus of an email newsletter is to give targeted free info and recommend relevant products.

 

Why Do People subscribe To Email Lists?

The way to get your blog readers to subscribe to an email list/newsletter is by giving them some sort of relevant free gift, which we call a lead magnet or an email bribe. 

A few common examples of a lead magnet are a free report, a checklist, an email course, a free 15 min consultation, etc.

Here is how giving away a free gift helps in building a targeted email list.

Let’s look again at the example of a weight loss blogger:

A weight loss blogger gives a report of “10 tips to lose weight without going to the gym” as a free gift to readers who subscribe to his email list.

So now when anybody subscribes to his email list for that free report, he knows two things for sure:
T
he subscriber is very interested in losing weight and he/she prefers to do it without working out.

So then the email follow up series can give some free info about anything that doesn’t involve working out to lose weight.

Giving away targeted free content builds an even stronger relationship with the email list.

 

Stage 3: Offer Promotion

This is where things start to get fun. It’s time to get paid.

Now the email follow up sequence will share free helpful content about solving a specific problem, and then present the product as the ultimate solution.

If a subscriber has spent time and energy to reach this point in the funnel, it means he is very serious about solving the problem and also trusts you.

Since the subscriber trusts you and you have already demonstrated your authority on the topic by giving so much free helpful info, he will buy your offer without resistance.

Note: if you don’t have a product yet, you can sell your time as a consultant.

But here is the best part: once you have got a customer and you have provided him with the best solution, it opens up the floodgates to sell even more products in the future.

More product sales = More money.

Essentially you have solved just one aspect of the problem, but there are other aspects still left.

For example, after helping someone lose weight, a weight loss blogger can next help the reader build a muscular body.

Remember the most difficult thing to do is get someone to buy from you the first time. The first purchase is often the most difficult one. After that, everything comes easier.

Research says it is 7 times easier to sell a subsequent product to an existing customer than it is to acquire a new customer.

 

My First Info Product:

Six years back, just for the sake of learning the ropes of online marketing, I created a blog on the subject, “How to Find Things to Talk About”. I know it’s a weird topic, but I did it anyway.

(Back then I was not building an email list and was not aware of the Automated Sales Funnel concept.)

The blog talked about how to find common topics to keep the conversation going.

I wasn’t expecting anybody to read my blog, but to my surprise, the blog started to get some nice traffic.

It was getting around 3000 visitors per month, as it was ranking on the first page of Google for the keyword “How to Find Things to Talk About”.

I noticed visitors were asking for more info in the comments section of my blog.

So I wrote a simple 21 page eBook, which basically taught how to find common interest topics to keep the conversation going.

I put that up for $27 directly on that blog.

For the first two days I didn’t make any sales, then the third day I got $27 credited to my account; I couldn’t believe I made a sale just like that.

Since then, every month I was getting 10 – 15 sales for that product without lifting a finger, which wasn’t huge, but it was enough to turn me into a believer.

Not only were people buying that small eBook I wrote, but some of them were emailing me to know if they could get on a call with me (for a fee, of course).

I was no expert on communication, but my blog readers perceived me as one.

Perception = Reality.

Since then I have created some more info products on topics like how to start your own web agency or set up a traffic selling service, coached a few students on setting up their email marketing biz, launched a traffic tracking tool called whizurl, and many other things.

You Have A Unique Message

Many of us think that we don’t have anything worthwhile to teach.

We all have something that we can share with other people; we just need to find it and give ourselves permission to teach it.

You Don’t Have To See The Whole Staircase; Just Take The Next Step

 

stairs-man-person-walking

 

Remember, all of this might look overwhelming in the beginning, but once your blog and the Automated Sales Funnel is set up, it will keep working more or less automatically.

That’s the ultimate vision.

To create a lifestyle business that keeps making money automatically, while enjoying your life.


How This Can Make You An Easy 3k/Month?

If you can create a 25 – 50 page eBook on solving a problem, then you can make an easy $3k or more per month using the authority blogging model.

Let me do some math for you:

If your blog starts generating just 300 visitors per day…

The Automated Sales Funnel can easily get 20 people out of those 300 visitors to subscribe to your email newsletter every day.

Out of 30 subscribers, just 3 buy your $27 eBook.

Which means 90 sales a month = $2430/month, from just eBook sales alone.

Out of 90 customers, 9 people wish to talk to the expert (you) on a one on one coaching call offered for $97.

(The call basically teaches the same stuff you talked about in your $27 eBook, but in my experience, there are plenty of people who love talking to the expert himself, even though he has given all the info in his program/report. I am one of them.)

So 9 coaching calls worth $97 a pop = $873/month, from one to one calls.

$2430 + $873 = Easy $3303/month.

But that’s not all.

You can double your monthly profits by consistently blogging your way towards more visitors per day.

So for example, if in a year your blog grows from 300 visitors to 600 visitors per day, your profits will almost double.

It is simple math.

So there is no limit as to how much could be made here.

By now you should be pretty excited about starting your own authority blog and building a business that will help you escape the 9 to 5 trap.

But hold on, my tiger…

Before anything else, you need to know what topic you wish to blog on.

Without the right blog topic, the chances of becoming a successful blogger are slim.

So stay tuned to the next post, which will be about choosing the right blog topic, one that has the potential to build a lifestyle business.

 

Start Dreaming:

Dream of a life where you control your time and you set your own priorities; dream of the work days that leave you filled with joy.

For that dream will come true if you only choose to trust and take your first step.

My Story

Hi, I am Anoop Chawla, and the internet has truly changed my life. colla1

I discovered Internet Marketing in 2009, and have been doing it full time since 2013.

Thanks to my online business I have escaped the 9 to 5 trap, and today I make a very comfortable living online.

I have purchased my dream bike, a Thunderbird, and I have my own office in a very posh location.

I have also used some of my profits to buy my first brand new car, a Hyundai i20, and to support my family.

I live a laptop lifestyle, which means I just need a laptop and an internet connection to work.

The world is my office.

I work just 4 – 5 hours per day and spend the rest of my day meeting friends, reading, eating out and sometimes just taking a long nap.

That’s the beauty of having a real internet business.

You can do whatever you want, provided you just spend a couple of hours working on your laptop.

But Life Was Not Always Like This

I struggled for years before I gained enough knowledge to create my own business and quit my job.

I tried so many methods to make money online that I lost count.

I tried e-commerce, affiliate marketing, writing services , eBay, building micro-niche sites – you name it, and I have tried it.

My First Success Story

During my college days, I was looking for ways to get taller naturally, as I consider myself a little shorter than average (I am 5 feet 8 inches).

During this time, I was exposed to the idea of making money online and creating websites.

I was implementing techniques that I learned from the internet to get taller, and at the same time was thinking about the topic for my first website.

Suddenly, a light bulb went off.

I said to myself, “Why not make a website on how to get taller naturally?”

That day, my first money making website was born.

In a month, I was able to rank my website on the first page of Google for the search term “how to get taller naturally”.

The website was attracting a lot of traffic.

So I simply put up a banner on my website, which said: “Discover how to get taller naturally”.

When someone clicked on that banner, he was redirected to another website selling an eBook about techniques to get taller.

The eBook was priced at $47, and I was making a $23 commission per sale.

BTW, this is called affiliate marketing.

The website was making me around $300 – $400 profit per month without me lifting a finger.

I spent the next few months making 3 more websites like this.

Things were starting to get better.

I was planning fifteen more websites like this on different topics, so I could finally make the income I dreamed of.

God Had A Different Plan:

One dark morning, I woke up to see all of my websites penalized by Google.

My websites were nowhere to be found.

It only took one Google algorithm update and one night to kill my business.

My whole year’s worth of effort just vanished.

I said to myself,“This is not a business, this is gambling, and I hate gambling.”

With a heavy heart, I applied for a traditional job and got a very low-paying sales job in a bank.

Deep inside I knew the job was not for me, but I had no other option to pay the bills.

Every night I still dreamt of being an entrepreneur, be my own boss etc.

But by then, I knew those dreams would never come true.

As months passed, the pressure to perform better increased, but my salary didn’t.

Out of frustration, I quit that job and got another one at a better salary.

Thinking that it was just the money part I was frustrated about.

As my salary increased, so did my responsibilities and the time I spent on my job.

For the next few months, I felt like I was trading my life for money.

Hearing stories about the family gatherings I missed, became a common occurrence.

The Tipping Point

My cousin was finally getting married.

I was excited.

I went into my boss’s office and asked him if I could get just one day off for my cousin’s wedding.

He just looked me in the eye and said NO, then went back to working on his computer.

So I went to the ceremony straight from work (I didn’t even change my clothes) and was quoted as the worst dressed family member.

Something inside me felt disgusted that day.

It wasn’t about not getting dressed up for my cousin’s ceremony, I am not that shallow.

It was something deeper.

I realized I had no free will.

I was really unhappy, and it started showing up in my work.

Success Disguised As Failure

A few days later, on a cloudy morning, I was working at my desk when out of nowhere, my boss asked me to meet him in his office.

I was scared, but I didn’t let it show on my face.

I walked in holding my breath.

In front of everybody, my boss insulted me for no reason.

Maybe he wanted to teach me a lesson, so I would think twice the next time before asking for a day off.

He made me look like a complete fool.

I will never forget that day!

It was the first time since my school days that I felt like crying.

I went home, locked myself in my room, and cried.

My Conversation With God:

I asked God: “What am I doing wrong? Why my life is so difficult?”

That night, I just couldn’t sleep.

I wanted to leave my job but I couldn’t afford to lose my monthly income.

I had too many responsibilities.

No matter how exciting the idea of starting my own business looked on the surface, deep inside I was scared.

I had already quit a few jobs before.

If I quit this job and failed in my business, I knew I wouldn’t ever be able to dream again.

I wanted to protect my dream so badly.

I had millions of thoughts running through my mind when suddenly, like a lightning bolt, it hit me.

What if there was a way to start an online business part time and only quit my job once I start consistent income from it.

The Big Problem:

After coming home from my day job, I was left with little energy to focus on anything else.

I was really tired and wanted to spend the rest of my time lying in bed or seeing my friends.

But I hated my job to the core, and was really motivated to start my own business.

I assessed my schedule and felt I could squeeze in 2 hours per day on my online business, so I decided to stretch and work 4.

I knew it would be physically taxing and I wouldn’t be able to give my family the time they deserved for a few months.

But I wanted to get out of this rat race forever.

I would work from 9PM to 1AM every night.

Everybody thought I was crazy.

A few family members even thought that I spent my nights watching porn, but I was sure I was on the right track.

 

How I Finally Got Out Of The Rat Race:

I firmly believe something good comes out of every bad situation.

See before getting in a job I failed at many online businesses, so I did know what not to do.

I asked myself: “What mistakes I made in my previous online businesses that caused me to fail?”

And I found two pivotal mistakes I made:

Mistake #1

I was trying to game Google’s algorithm.

 

Mistake #2

I was not building an email list.

So this time instead of trying to rank in Google, my main forte was to build a targeted email list.

And so within a month I was able to build a list of 200 targeted email subscribers.

From that point anytime I wanted to promote an offer I would just send it to my email list, and to my surprise, I would get some sales.

It was like I had learned some sort of black magic.

In the span of 3 months, I reached a point where my online business was making equivalent to what I was making in my job.

To make things even safer, I had saved enough money to let me survive for six months without a salaried job.

The next day I gave my resignation and swore that I would never wear a tie again.

Today, I own two online businesses and make a very comfortable living.

Many days I work in my pajamas.

My Advice to People Who are Starting

Focus on building a targeted email list.

Nothing comes close to the returns generated by email marketing.

A survey estimated that, “For every $1 spent, email marketing generates $37 in return on investment”.

If you are not building an email list, you are leaving money on the table.

So from day one, your focus should be to build an email list.

Not Facebook likes, not twitter followers, but good old fashioned email subscribers.

There are No Excuses:

When I started, I didn’t have a resource like the one you are reading now.

It took me a long time to figure out all of this stuff by myself.

Fortunately for you, I have arranged everything.

In this blog, I will share everything I know that has allowed me to build a successful online business from scratch while working just few hours a day.

You don’t need to take the risk and quit your job yet.

All you have to do is spare 2-4 hours a day from your busy schedule and take little baby steps until you can confidently kill your job.

Thank you for reading my story.