It’s no secret that Facebook rewards engagement.
The good news is creating engaging content is not rocket science.
Today, we will explore how you can generate a lot of comments and “Likes” on your Facebook posts.
Why Facebook Comments?
Posts with a lot of comments demonstrate a sense of credibility.
Don’t you feel like a rock star when you get tons of comments on your post?
We all do…
Comments on your Facebook posts not only feel good, but they also get you more visibility.
But many times getting your audience to comment on your Facebook posts can be an uphill battle.
It doesn’t have to be so hard.
With some tweaks, you can increase engagement on your posts instantly.
The best part is these techniques work for both your Facebook personal and business page.
So now let’s get into the meat.
The Three – E Formula For Getting More Comments On Facebook
This formula is the fundamental of anything you post on Facebook.
If you stick with this formula, your posts are guaranteed to get more comments than ever!
I learned it from Amy Porterfield.
EEE Here Stands For – Educate, Empower, and Entertain.
Any time you are about to post anything on Facebook ask yourself does it Educate, empower or entertain?
And if your post does neither of those things don’t put it on Facebook.
So Here Are A Few Examples Of EEE:
- How To Solve X Problem – Education
- Quotes – Empowerment
- Memes – Entertainment
It’s a simple formula but a very powerful one.
So the next question is how to put this formula in action?
It’s easy to understand this formula in theory, but what specific actions you can take to get more comments right now?
Let’s talk about that next…
Here are 9 proven techniques that will instantly increase engagement on your posts:
1. Ask Questions That Engage:
Asking engaging questions is the quickest and easiest way to get more comments on Facebook.
Questions work so well because answering questions makes us feel better about ourselves.
Here is the thing, if you want to get a few but insightful comments ask difficult questions, but if you want to get a lot of comments ask easy to answer questions.
If you ask a question that takes too much effort on the part of your audience, you won’t get many comments, hence decreasing the overall engagement on your Facebook posts.
Here are a few proven types of questions that have generated loads of comments for me:
Would You Rather Questions:
Example: Would you rather do 100 lunges or 100 Pushups?
Which Is Better Questions:
Example: Which is a better platform Facebook or Instagram?
True or False Questions:
Example: You create your own reality. True or False?
Fill In The Blank:
Example: My all-time favorite TV Show is ______
These are the kind of questions everybody can answer with minimal effort, so you get loads of comments and engagement pretty quickly.
2.Put The Spotlight On Your Audience:
The reason most companies fail to generate engagement on Facebook is because they are focused on themselves.
While there is a time for that, but if you want more comments you should put the spotlight on your audience, and let them shine.
Give your audience an opportunity to talk about themselves, their business, their choices, their suggestions etc.
Here are some prompts to get people talking about themselves:
– What is that you do, explain without putting a link.
– Ask a question that you would like advice on.
– Share what book changed your life and how?
– Tag a friend who does X
– How you feel about X?
3. Bribe Them:
If nothing works, resort to bribery.
It rarely fails…
You can give away free tickets, coaching session, a new Tesla lol – basically anything your audience would love.
Your bribe can also be something that solves a problem your client is facing, something you could charge for but choose to give it away, for example a free report.
Here is an excellent example from MK Kabbani he is a master at generating a lot of comments using FB organic posting.
Also when people comment, they feel more connected to you.
Once someone has commented on your post, he is more likely to comment on your future posts and even share it with his friends, resulting in even more engagement.
4. Use Pictures That Capture Attention:
We live in a visual world.
People love pictures, that is why Instagram is growing at such a fast rate.
Human brain processes image 60,000 times faster than text.
Since we are visual by nature, images can increase comments on your Facebook posts many folds.
According To Reports, Pictures On Facebook Get:
– 53% more Likes
– 104% more comments
– 84% more click-throughs
Another advantage of using images is people using mobile phones can consume visual posts much faster while scrolling their FB News feed.
But not all images are equal, and there are certain types of images that work better than others.
Here are the types of pictures that are proven to engage your audience:
– Funny Pictures: People Are On Facebook To Have Fun.
So the first step is to capture people’s attention, using funny images is a very powerful way to do that.
You can get engagement by posting random cat pics, but it is much more powerful to use a funny image in a context of your overall marketing strategy.
– Images That Capture People’s Attention:
Any image that breaks the pattern will capture people’s attention. Once you have done that your next job is to combine it with text that can further lead them to your desired action.
Infographics are hot, they are simply images that educate. You can use infographics to represent your brand story, or your process etc.
5. Harness The Power Of Polarity:
“If you haven’t offended someone by noon each day, then you’re not marketing hard enough”
– Dan Kennedy
Leaders use this strategy all the time to get attention and influence people.
Most people try not to offend anybody with their posts.
Which is opposite of what you should be doing.
It makes your posts vanilla and boring.
According to Facebook any time you post, you are competing with 1,500 other stories in the News Feed.
So if you don’t stick out like a sore thumb, your audience will fail to notice you.
A powerful way to get noticed is to identify a person, company, or anything your audience hates, and then rant about it.
If done correctly you will attract super fans, fans who will comment on everything you post.
Just because you are raising your voice against the frustrations your audience feels but can’t express.
Some people will hate your posts, but they will still comment to express their anger.
While others will love your posts, and comment on it to express their gratitude.
When you harness the power of polarity typically your readers will fall in these three groups:
– Those who agree with you (They will thank you in their comment).
– Those who are neutral (They will watch like a spectator).
– Those who disagree with you (They will post comments attacking you).
The good news is your super fans will start taking a stand for you and defend you from attackers, creating even more engagement on your posts.
Unless haters cross the line, don’t delete their comments.
Instead, use it as an opportunity to answer hidden doubts of your market, and show your audience that you stand for things you believe on.
6. Do Unto Others As You Would Have Done Unto You:
As you know FB loves engagement.
So if you want to make Facebook happy, engage with other people’s posts.
Comment and “LIKE” the posts you like.
Make it a part of your daily routine.
Sadly, most people scroll their news feed like a spectator, without “Liking” or commenting on anything.
But when they post, they expect other people to comment.
It doesn’t work this way.
You can’t get what you are not ready to give, like anything else in the world.
If you want more comments/engagement learn to comment on others posts
7. Always Mind Your Timing:
The question everybody wants an answer to…
What is the best time to post on Facebook?
I feel there is no such thing as the best time to post.
But there are guidelines.
According to HubSpot the best times to post on Facebook are:
9 Am, 1pm, and 3 PM.
Second best times are 10 AM, 11 Am, 12 Pm, and 2 PM
But will posting at these times get you the most comments?
The best time to post varies from market to market.
Only testing can tell what works for you….
To figure the best time for your market, try posting at various times from the above mentioned times, and observe for a few days.
Pretty soon you will be able to decide the best time for your particular market.
You can also use your fan page analytics to track your data
and see when your audience is online.
8. Don’t Reinvent The Wheel:
Figuring everything out on your own is the worst strategy.
Innovation is essential, but getting more comments on FB is not that complex.
Just look at the posts from your competitors that are getting comments, and model around them.
Remember success leaves clues.
If you see your competitors are using funny posts, try doing that.
If you see your competitors are sharing their brand story and it’s working for them do that.
It’s not any difficult than that.
9. Get Them Addicted:
People who have commented on your post have similar psychological needs as you.
You may not realize this, but most of your commenters are expecting a response from you.
It makes them feel appreciated when you “LIKE” and “Reply” to their comment.
Any time we feel valued and appreciated our brain is programmed to release the happiness hormone called Dopamine.
Sadly, that is why most people get addicted to drugs – to produce dopamine that they lack in their everyday life due to social isolation and trauma.
When you are the one boosting their dopamine by making them feel valued, they get addicted to that feeling (in a good way of course).
This makes them comment on your future posts.
So even if you think a simple comment like “thank you” doesn’t need your reply, reply anyway.
Tag their name in your reply and make them feel seen, every time they comment on your post.
Sure, it’s less time consuming to just “LIKE” their reply.
But if you want more comments, you must tag every person and reply back.
It also makes Facebook send a notification to all the commenters, which further boosts your post visibility and engagement.
All of this engagement doesn’t go unnoticed by Facebook, the algorithm notices this and rewards you by showing your posts more often in the news feed.
Is It Worth All That Effort Just To Get More Facebook Comments?
In A Word:
As I said, comments can boost your visibility and credibility…
But most importantly:
Comments Are Good For Your Soul.
If you’re posting stuff consistently on FB, but you get very low engagement, it’s easy to believe no one wants to hear from you.
But if every post you publish gets a lot of comments, you know people are interested in what you have to say.
Whenever I feel nobody is seeing my posts, my favorite things to do is post a fun question and engage with my audience.
Really, that’s what FB comments are.
They’re a hack to connect with your audience at will.
They’re a pat on the back from Mark Zuckerberg.
So if you want more comments, be more conscious of your content strategy.
If you want more comments, deeply care about your audience.
If you want more comments, make it easier for people to comment.
The good news is…
After reading this post, you’re equipped with everything you need to get more comments on Facebook.
So get to work.
Pick your strategy.
And watch comments flood in.